How to Attract Top Talent for Your HOA Community
Ask Yourself What Makes Your HOA Community Unique
How do you attract top talent to your HOA? Your community’s mission statement, vision, and culture are some of the most important factors determining whether it attracts top talent or repels prospective residents. To get a step ahead of the game, it’s important to consider what makes your community unique. Is it in a desirable location? Is it in a city that’s known for its art scene? A university town? If you’re putting together an ad for potential candidates, ask the following questions to make sure you’re appealing to who you want to be:
- What is your community’s mission statement and vision?
- What is the reputation of your community and how has it been established in your market?
- What are the values that define your community (e.g., caring about family members, environmentalism, etc.)?
- What is the culture of your community (e.g., we’re a low-key place where people take care of their neighbors)?
- Who are the current residents and what draws them to live there?
Offer Competitive Benefits to HOA Employees
It can be hard to stand out as an employer and entice qualified candidates in a competitive hiring market. Fortunately, you have a secret weapon: benefits. By offering certain kinds of benefits, you can make your HOA community an attractive place for potential employees to work.
Benefits are something that employees and job seekers value highly in their careers, so offering good benefits is a great way to attract top candidates. As you’re building your list of benefits for HOA employees, include both tangible and intangible options so that there’s something for everyone.
Tangible perks might include paid time off (PTO), paid sick leave, free parking or other transportation reimbursement options, help with continuing education and training expenses, or discounts at local businesses that your employees frequent. Intangible perks might include flexible scheduling options, unlimited vacation days, or a casual dress code. Offering these kinds of benefits may also help you attract younger talent—millennials are especially attracted to workplaces with a flexible culture.
Create Clear Job Descriptions
To attract top talent to your HOA community, you must make sure to have a clear job description posted. Your job description should provide a list of responsibilities and what you expect out of an employee.
Here are some elements to include:
- Job title
- Company name
- Full description of the job
- Requirements and qualifications needed
Make The Interview Process Smooth, Efficient, and Enjoyable
Now that you have a pipeline of candidates to interview, it’s important to make your interview process as smooth and efficient as possible. Nobody likes interviewing for a job. But with the right approach, your company can make the interview process enjoyable for everyone involved.
Before an interview is scheduled, be sure you’re clear about what the next steps will look like and when they’ll happen—for example if you’ll be doing onsite interviews or phone screens before making a final hiring decision, let candidates know that in advance so they don’t get their hopes up unnecessarily (or worse yet, cancel another potentially better opportunity).
Then, once that candidate has an offer in hand, follow up with them as soon as possible—especially if they’re also interviewing at other places. You want to make sure they have all the information they need to decide while it’s still fresh in their minds.
After an offer is accepted:
- Be very clear and upfront about when the new person will start working at your company. If there’s a delay in starting due to visa issues or some other external factor (like Covid-19), keep them informed of any changes to this timeline so there aren’t any surprises along the way. If possible send them regular updates on what’s happening until their first day does arrive; this will help build trust between both parties before work even begins!
Consider Working With an Employment Recruiter
- Consider working with an employment recruiter. An experienced recruiter can help you connect with the best candidates for your HOA’s open positions. They will act as a liaison between you and the highly qualified people who may not be actively looking for a job but would jump at the chance to work for your community association. The recruiter will save you time, as they are able to source potential employees quickly, and money, as they are able to define exactly what qualities in a candidate make them right for your HOA community.
Ready For Your Next Great Employee
Attracting excellent talent to your HOA community can seem challenging, but if you know how to market effectively and build the right team of people, the results are worth it.
To attract top talent to your HOA community, you need to build a strong team. This is not an easy or quick feat, and it will take time and resources, but it’s an important step in building the foundation of your company.
To build this team, you will need to network! Your team should be made up of people who have different skills and experience. Networking helps you find talent that isn’t limited to what’s available on the market right now.
We hope you find your next great employee and that these tips help you do just that. Once you’ve hired the right person, make sure they have the right tools! Smartwebs helps HOA community managers do their job with ease. Schedule a demo with our team today to see what Smartwebs can do for you.